1. Introduction

Alfa Menswear is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and share your personal information when you visit or make a purchase from www.alfa-menswear.com (the “Website”). By using our Website, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

We collect various types of information in connection with the services we provide, including:

• Information: When you make a purchase or attempt to make a purchase through the Website, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
• Device Information: When you visit the Website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.
• Order Information: We collect information related to your purchase history and order preferences.
• Cookies and Tracking Technologies: We use cookies and similar tracking technologies to track the activity on our Website and hold certain information.

3. How We Use Your Information

We use the information we collect in various ways, including:

• Process Transactions: To process your orders, manage payments, fees, and charges.
• Communicate with You: To contact you regarding your orders, provide you with customer support, and send you updates or marketing communications.
• Improve Our Services: To better understand how users interact with our Website, to enhance user experience, and to develop new products and services.
• For Legal and Regulatory Compliance: To comply with legal obligations and to enforce our terms and conditions.

4. Sharing Your Information

We share your personal information with third parties to help us use your information as described above. For example:

• Providers: We share your information with third-party service providers that perform services on our behalf, such as payment processors, shipping companies, and marketing services.
• Business Transfers: If we merge with or are acquired by another company, your information may be transferred to the new owners.
• Compliance with Laws: We may share your information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure.

6. Your Rights

Under UK data protection law, you have the following rights:

• Access You have the right to request a copy of the personal information we hold about you.
• Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• Erasure: You have the right to request that we erase your personal information under certain conditions.
• Restriction of Processing: You have the right to request that we restrict the processing of your personal information, under certain conditions.
• Object to Processing: You have the right to object to our processing of your personal information, under certain conditions.
• Data Portability: You have the right to request that we transfer the information we have collected to another organization, or directly to you, under certain conditions.

7. Retention

We implement appropriate technical and organizational measures to protect your personal information against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any changes by posting the new Privacy Policy on this page.

9. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

Email: sales@alfa-menswear.com

Address: Alfa Menswear, 33 Westover Road, Bournemouth, Dorset, BH12BZ, United Kingdom

By using our Website, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.